I found this company online and was impressed with their branding and the emblem. The odd part was that on their website the text of their name, as you can see in the comparison, was a bit off balance. This also challenged me to create some icons for the pests, something that is not my strong suit. I decided to recreate the shield emblem without the icons and a second without the shield where they could be incorporated instead. I was inspired by the word “Empire”, while not a palindrome, the book ended “E’s” could form a kind of cage or trap by reversing the end E and it wouldn’t loose readability, while increasing the brand identity.