Another logo redesign project I pursued for a construction company that while their current logo is not bad I didn’t think it matched their marketing. Their old logo has a lot of small details and elements paired with a serif font; while their website and marketing is very bold and modern with heavy sans serif type and red highlights. I created a logo that pairs with that strong style while incorporating their main focus of roofing, but I hoped to maintain a connection to the old with the stylized serif N as a take on the north mark of a compass rose.