This project began a s a request for a new logo however after an initial discussion the owner decided that a new branding would be too much hassle and decided rather a slight modification to the existing logo would be sufficient for them. After, as I had already begun the redesign process, I decided to finish the job and add the project here.

The logo features a stylized wordmark to resemble the shape of a hammer to reflect the trade. In conversations with the company they wished to emphasize the roofing section of the business and specify their specialties. This was achieved through the asymmetric roof form and subheading text with “Roofing” highlighted by the brackets.