Exit Acumen was a new business brokerage that was looking for a logo along with branded letterhead and multiple postcard designs for advertising. They came with an initial icon design, and while they did wish to see other ideas, they chose to stick with the design they had come with after I had cleaned and polished it. As a B2B the logo is clean and corporate with a strong serif typeface. Much of the branding made use of the triangle form from the logo to reinforce the motion intended by the logo rather than the maze nature.